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LIFECYCLE · CUSTOMER GROWTH · INTEGRATED MARKETING

Complex products deserve clear customer journeys.

I design connected growth programs that help customers understand value, take action, and stay engaged—bringing together strategy, storytelling, data, channels, and operating systems.

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Customer Insight & Strategy

I uncover the audience needs, behaviors, and friction points shaping the customer experience—then translate them into clear priorities for growth.

Journey Architecture

I design connected journeys across onboarding, activation, engagement, retention, and reactivation—so every touchpoint moves customers toward value.

Story & Messaging 

I turn complex products into clear, compelling stories that help customers understand the value, take action, and stay engaged.

PROGRAM ORCHESTRATION

I bring strategy to life by aligning creative, channels, data, technology, and teams around one coordinated customer experience.

Featured Work

Turning strategy into experiences that drive growth.

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ZOOX

Amazon's Robotaxi

Building the lifecycle foundation for a new mobility category.

META

Horizon Worlds

Turning creator friction into stronger onboarding, adoption and retention.

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LINKEDIN

Learning Solutions

Orchestrating a launch across enterprise customers, learners and field teams.

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LINKEDIN

Small Business Solutions

Connecting product value, global storytelling, and marketplace growth. 

impact across the journey

Results Across Lifecycle, Customer Growth, and Integrated Marketing

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RENEE G. BALGOBIN

lifecycle marketing leader | Customer Growth Strategist | Storyteller | Builder
  • LinkedIn
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