About my journey.
I build customer journeys that make product value stick. I'm a lifecycle and customer marketing leader with 15+ years of marketing experience, including nearly a decade building and scaling engagement programs from zero across B2B SaaS, consumer technology, learning platforms, and emerging product categories.
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LinkedIn: I led global lifecycle and campaign strategy across Learning and Small Business Solutions, including a 28-language launch that drove 109K provider sign-ups.
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Meta: I built creator-retention and product-education programs for Horizon Worlds.
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Zoox: I architected the company's first end-to-end lifecycle program from scratch: 32 automated journeys, 1.7M+ sends, and a 75.1% average open rate, 235% above industry benchmark.
Across every stop, the throughline is the same: translate complex products and business priorities into segmented, behavior-driven journeys; lead the cross-functional and agency teams that bring them to life; and connect the results back to performance that leadership can act on.
Customer Insight & Strategy
I uncover the audience needs, behaviors, and friction points shaping the customer experience—then translate them into clear priorities for growth.
Journey Architecture
I design connected journeys across onboarding, activation, engagement, retention, and reactivation—so every touchpoint moves customers toward value.
Story & Messaging
I turn complex products into clear, compelling stories that help customers understand the value, take action, and stay engaged.
PROGRAM ORCHESTRATION
I bring strategy to life by aligning creative, channels, data, technology, and teams around one coordinated customer experience.
impact across the journey
Results Across Lifecycle, Customer Growth, and Integrated Marketing
Featured Work
Turning strategy into experiences that drive growth.
META
Horizon Worlds
Turning creator friction into stronger onboarding, adoption and retention.
