SELECTED WORK
Turning complex products, fragmented journeys, and ambitious launches into clear customer experiences that drive growth.
Across Zoox, Meta, and LinkedIn, I’ve built lifecycle programs, customer growth strategies, and integrated campaigns designed to help people understand value, take action, and stay engaged.
Each case study highlights the challenge, the system or experience I built, and the measurable impact that followed.
0-TO-1 LIFECYCLE · PRODUCT ADOPTION
I created Zoox’s first end-to-end customer engagement program, launching 32 automated journeys across two markets and building the strategy, systems, and governance needed to support acquisition, onboarding, adoption, and retention.
GLOBAL LAUNCH · B2B + B2C · FIELD MARKETING
I led digital and lifecycle strategy for LinkedIn Learning launches, turning owned channels into the leading source of registrations and traffic while supporting 9,000 customer accounts and 20M+ learners.
MARKETPLACE GROWTH · GLOBAL CAMPAIGN · SMB
I led lifecycle and launch strategy across 28 languages, generating 109K provider sign-ups, 240% week-over-week growth, and 19.7K weekly service requests.
