Enterprise Projects/Campaigns
Narratives with Purpose, Vision with Impact
Every brand has a story to tell, and every audience is looking for a story to connect with. I create narratives that are deeply rooted in brand values and consumer insights, crafting messages that speak directly to the heart of your audience. My forward-thinking strategies are designed to amplify these stories across channels, ensuring they make a lasting impression and drive meaningful engagement.
Zoox
Autonomous Robotaxi
There was no playbook. No automation. No benchmarks. Just a blank slate and a launch deadline.
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I built the entire marketing operation from the ground up: the infrastructure, the journeys, the governance model, and the waitlist strategy for 418K people waiting to ride something that had never existed in their city before. Every touchpoint is designed to turn curiosity into confidence and confidence into conversion.
The result was 645% database growth, 58% open rates, and 18% prospect-to-first-ride conversion. But the real result was a system that could scale.
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Includes full before-and-after breakdowns of the onboarding and waitlist journeys.
LinkedIn- Marketing Solutions
Career & Talent Platform
The goal was to hit stretch targets for an enterprise launch. We hit 136% of them. 45K event registrations followed.
But what outlasted the numbers was the test-and-learn framework built for this campaign, which became the division-wide standard for optimization across both Marketing Solutions and Learning. The campaign ended. The infrastructure it created didn't.
LinkedIn- Learning (Field)
Career & Talent Platform
Every year, LinkedIn Learning publishes its Workplace Learning Report. Every year, it competes for attention against paid, social, and organic channels with bigger budgets and louder voices.
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For this launch, email won. It drove 40 to 45% of total registrations and 75% of all event traffic, outperforming every other channel combined. Not because of spend. Because of strategy: the right message, the right audience, the right moment in the buyer journey.
LinkedIn Learning- (Field)
Career & Talent Platform
Content Marketing & Demand Generation
Made email the #1 channel for registrations and site traffic for LinkedIn Learning's flagship annual report — outperforming paid, social, and organic combined.
Meta- Reality Labs
VR & Emerging Platforms
Horizon Worlds was a platform people were still learning how to believe in. The creators who built there needed a reason to stay, and the ones who had left needed a reason to come back.
I built behavioral onboarding and re-engagement journeys grounded in platform data and creator psychology, then layered in cultural moment campaigns around Jack Harlow and BLACKPINK launches to sustain momentum. The result: 32% retention lift, 28% more onboardings completed, and 15K+ lapsed creators back on the platform.
Sometimes the best growth strategy is reminding people why they showed up in the first place.
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