Enterprise Projects/Campaigns
Narratives with Purpose, Vision with Impact
Every brand has a story to tell, and every audience is looking for a story to connect with. I create narratives deeply rooted in brand values and consumer insights, crafting messages that speak directly to your audience's hearts. My forward-thinking strategies are designed to amplify these stories across channels, ensuring they make a lasting impression and drive meaningful engagement.
Zoox- an Amazon Company
Built a lifecycle marketing program from zero in 10 months — 32 journeys, 1.7M+ sends, and a 75.1% average open rate (235% above industry benchmark). No playbook. No precedent. Just strategy.
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Drove demand gen across two divisions and four buyer types — B2B, B2C, field, and SMB. Led the Open for Business campaign for Marketing Solutions and owned email strategy for the Workplace Learning Report, making it the #1 channel for registrations over paid, social, and organic combined.
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Meta- Reality Labs
Led lifecycle email strategy for Horizon Worlds creator retention — driving a 32% improvement in retention and a 28% lift in onboarding completion through behavioral segmentation and identity-first messaging.
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