SELECTED WORK
Turning complex products, fragmented journeys, and ambitious launches into clear customer experiences that drive growth.
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Across Zoox, Meta, and LinkedIn, I’ve built lifecycle programs, customer growth strategies, and integrated campaigns designed to help people understand value, take action, and stay engaged.
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Each case study highlights the challenge, the system or experience I built, and the measurable impact that followed.
0-TO-1 LIFECYCLE · PRODUCT ADOPTION
I created Zoox’s first end-to-end customer engagement program, launching 32 automated journeys across two markets and building the strategy, systems, and governance needed to support acquisition, onboarding, adoption, and retention.
GLOBAL LAUNCH · B2B + B2C · FIELD MARKETING
I led digital and lifecycle strategy for LinkedIn Learning launches, turning owned channels into the leading source of registrations and traffic while supporting 9,000 customer accounts and 20M+ learners.
MARKETPLACE GROWTH · GLOBAL CAMPAIGN · SMB
I led lifecycle and launch strategy across 28 languages, generating 109K provider sign-ups, 240% week-over-week growth, and 19.7K weekly service requests.
